Purity for bums: Keeping your white briefs pristine is a Clorox hassle after all, no one wants to wear faded or discolored tighty-whities.Talk dirty to briefs: Like porn, specific marketing visuals get ingrained in your libido, basically like classical conditioning for horniness.The bulge of youth: Show us a movie with high school jocks, and we’ll show you a locker room full of white briefs.We have some theories on the underwear’s everlasting appeal, but this doesn’t make us your therapist. There’s even a red carpet for tighty-whities in Fire Island. Plenty of people sell used pairs for a pretty penny online, even Shawn Mendes wants to get his hands on a sweaty underwear set (if it belongs to Justin Bieber). But there’s a psychology behind tighty-whities’ popularity in the male closet, whether you’re in or out of it. Gay culture is nuanced, and people gravitate to trends for all sorts of reasons.
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